UTM Campaign Link Generator
Build campaign tracking links — UTM parameters attached cleanly, so you can see in Google Analytics what actually works.
Build linkHow it works
Enter destination URL + campaign data
Source, medium, and campaign name.
Generate the link
UTM parameters are appended automatically.
Use it
In newsletters, social media, or as a QR code.
Benefits
Good to know about this tool
Appends standardized UTM tracking parameters to a URL, so analytics tools like Google Analytics can recognize the campaign source.
Without UTM parameters, analytics just shows 'direct traffic' instead of telling you which newsletter or social post drove the click.
- Tag newsletter links before sending
- Make different social channels comparable
- Distinguish the performance of individual ads
- Always use lowercase and consistent terms (e.g. always 'email', never 'Email' sometimes) — otherwise analytics counts them separately
- Name utm_campaign uniquely per promotion, don't reuse it
Frequently Asked Questions
What's the difference between source and medium?
Source is where the click comes from (e.g. 'newsletter'), medium is the channel type (e.g. 'email').
Is my URL stored?
No, the link is only assembled locally in your browser.
The information, templates, scripts, calculations and recommendations provided are intended for educational and assistance purposes only. Always review and test any generated result before production use. IT Smart Service accepts no liability for misuse, data loss, outages, security incidents, or legal, financial or technical damages arising from incorrect or improper use. Responsibility for validation, testing and deployment decisions rests with the user.
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